About

Jaylen Potter, Designer/Owner

Jaylen Potter, Designer/Owner

“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”


― Maya Angelou

I founded Hopeless Clothing to pursue my passion for fashion design, which is something I have always been drawn to in the past. Whether I was expressing myself, at a time I didn’t quite know how, trying to look good on the first day of school, or just trying to get a confidence boost to take me through the day, fashion has always been a significant part of my life.

I often get asked why I chose "Hopeless clothing" for the brand's name. Well, in response I'll ask you this. Don’t we all feel that way sometimes? It's a universal experience. We all encounter challenges in life, and I hope my clothing can provide people with an extra boost of confidence to help them break free from that "Hopeless" feeling, just by wearing some awesome clothes. I believe that when you look good, you feel good. And when you feel good, that's one less thing to worry about so you can focus on other things knowing you're putting your best foot forward.

“Life isn’t Hopeless, just my clothes are”

As a Black designer, I aspire to grow this company and position myself to be able to give back to others in my community. I aim to provide clothing to those who cannot afford it and donate extra earnings to non-profit organizations. Thank you in advance for your support. Love what you wear!